Adilbek Baishigashev | 24.03.2024
How content creators gain enormous influence in the business industry?
Our interactions with the outside world have always been determined by the business of influence. In the past, it was prevalent in our culture among superstars or those with innate wealth and influence. Consider Beyoncé and Rihanna, who both started as well-known singers and used their platforms to launch brands and products like Fenty and Ivy Park, influence is now mostly driven by the creator economy, as content producers gain enormous social media followings. The market has become so commoditized that everyone may create their sphere of influence with the appropriate resources and knowledge. Nevertheless, influencers today are expanding their reach through commercial alliances and starting their own companies, demonstrating the power of the creator beyond social media. In Kazakhstan, content creators can gain enormous influence in the business industry by leveraging platforms such as Instagram, YouTube, or TikTok.
Kazakhstan's economy heavily depends on the creative industries, which include content production. In 2020, 2.67 percent of Kazakhstan's GDP came from the cultural and creative sectors. Approximately 95,000 people are employed in these sectors, and fixed capital investments are drawn to them. There are some benefits associated with this influence on the business industry:
Benefits:
Increased Brand Exposure: Businesses can reach a larger audience by partnering with content creators. With a devoted fan base and the ability to effectively market goods and services to an interested audience, influential content producers may enhance brand recognition and attract new clients.
Authentic Advertising: Authenticity is something that content creators frequently focus on, and this can improve how well brand promotions work. Content producers can increase trust and conversion rates by using their audience's trust and credibility to their
advantage by making sincere suggestions.
Market Insights: By engaging with content creators, businesses can gain valuable insights
into consumer preferences, trends, and feedback. Content creators often have a deep
understanding of their audience, allowing businesses to make informed decisions about
product development, marketing strategies, and customer engagement.
Opportunities for Collaboration and Innovation: With their imagination and distinct
viewpoints, content creators may infuse the corporate world with new partnerships and
ideas. Businesses can make use of content creators' knowledge, experiment with novel
marketing approaches, and promote industry innovation by collaborating with them.
However, some risks may be obstacles to the growth of the business industry:
Risks:
Credibility and Trust Issues: Working with content creators can help brands appear more credible, but there is a chance that their moral character or reputation will be called into question. Consumer trust in the brand may be eroded if a content provider uses unethical tactics or falsified information about a good or service.
Lack of Control: Businesses give up some control over how their brand or product is portrayed when they work with content creators. The content producer bears the risk of causing misinterpretation or unexpected repercussions if their messaging, values, or presentation style do not match the brand's goals.
Unpredictability of Results: While content creators may have a large following, the
effectiveness of their promotional efforts can vary. It is challenging to predict the exact impact a content creator will have on a business's bottom line, as it depends on various factors, including the fit between the content creator's audience and the target market of the business.
Regulatory Compliance: Content creators and businesses need to ensure they comply with local laws and regulations concerning advertising, disclosures, and endorsements. Failure to comply with these regulations can result in legal and reputational consequences that can negatively affect both the content creator and the businesses they collaborate with.
The potential future of content creation and its impact:
The potential future of the content creation in Kazakhstan looks promising and holds significant opportunities for growth and development. Popular social media platforms like Instagram, TikTok, and YouTube are widely used by businesses to connect with their audience. Content creators can leverage these platforms to create visually appealing content, such as product showcases, behind-the-scenes videos, and influencer collaborations, and by that reinforce the rise of digital platforms. Additionally, content creators can incorporate elements of Kazakh culture and traditions into their content to resonate with the local audience or can leverage technology such as augmented reality (AR) and virtual reality (VR) to create immersive content experiences for their audience. All of these key points look beneficial for both sides of the collaboration, thereby refining the business sector and content creation in the country
Content creators can have a significant impact on the business sector and are essential in forming the digital landscape. Many people still do not understand the need for this profession and consider it frivolous, but it already has a colossal contribution to the development of the economy and entrepreneurship. It is anticipated that content creators' influence in the business sector will increase exponentially as they continue to innovate and adjust to shifting trends and technologies. This will change how businesses interact with their audience in Kazakhstan and beyond, as well as shape consumer preferences and market trends.
Kazakhstan's economy heavily depends on the creative industries, which include content production. In 2020, 2.67 percent of Kazakhstan's GDP came from the cultural and creative sectors. Approximately 95,000 people are employed in these sectors, and fixed capital investments are drawn to them. There are some benefits associated with this influence on the business industry:
Benefits:
Increased Brand Exposure: Businesses can reach a larger audience by partnering with content creators. With a devoted fan base and the ability to effectively market goods and services to an interested audience, influential content producers may enhance brand recognition and attract new clients.
Authentic Advertising: Authenticity is something that content creators frequently focus on, and this can improve how well brand promotions work. Content producers can increase trust and conversion rates by using their audience's trust and credibility to their
advantage by making sincere suggestions.
Market Insights: By engaging with content creators, businesses can gain valuable insights
into consumer preferences, trends, and feedback. Content creators often have a deep
understanding of their audience, allowing businesses to make informed decisions about
product development, marketing strategies, and customer engagement.
Opportunities for Collaboration and Innovation: With their imagination and distinct
viewpoints, content creators may infuse the corporate world with new partnerships and
ideas. Businesses can make use of content creators' knowledge, experiment with novel
marketing approaches, and promote industry innovation by collaborating with them.
However, some risks may be obstacles to the growth of the business industry:
Risks:
Credibility and Trust Issues: Working with content creators can help brands appear more credible, but there is a chance that their moral character or reputation will be called into question. Consumer trust in the brand may be eroded if a content provider uses unethical tactics or falsified information about a good or service.
Lack of Control: Businesses give up some control over how their brand or product is portrayed when they work with content creators. The content producer bears the risk of causing misinterpretation or unexpected repercussions if their messaging, values, or presentation style do not match the brand's goals.
Unpredictability of Results: While content creators may have a large following, the
effectiveness of their promotional efforts can vary. It is challenging to predict the exact impact a content creator will have on a business's bottom line, as it depends on various factors, including the fit between the content creator's audience and the target market of the business.
Regulatory Compliance: Content creators and businesses need to ensure they comply with local laws and regulations concerning advertising, disclosures, and endorsements. Failure to comply with these regulations can result in legal and reputational consequences that can negatively affect both the content creator and the businesses they collaborate with.
The potential future of content creation and its impact:
The potential future of the content creation in Kazakhstan looks promising and holds significant opportunities for growth and development. Popular social media platforms like Instagram, TikTok, and YouTube are widely used by businesses to connect with their audience. Content creators can leverage these platforms to create visually appealing content, such as product showcases, behind-the-scenes videos, and influencer collaborations, and by that reinforce the rise of digital platforms. Additionally, content creators can incorporate elements of Kazakh culture and traditions into their content to resonate with the local audience or can leverage technology such as augmented reality (AR) and virtual reality (VR) to create immersive content experiences for their audience. All of these key points look beneficial for both sides of the collaboration, thereby refining the business sector and content creation in the country
Content creators can have a significant impact on the business sector and are essential in forming the digital landscape. Many people still do not understand the need for this profession and consider it frivolous, but it already has a colossal contribution to the development of the economy and entrepreneurship. It is anticipated that content creators' influence in the business sector will increase exponentially as they continue to innovate and adjust to shifting trends and technologies. This will change how businesses interact with their audience in Kazakhstan and beyond, as well as shape consumer preferences and market trends.
